Steve--- When I first went to the States,Americans I spoke to couldn't believe that English football teams didn't have major sponsorship deals. I argued that we were traditionalists and would never sell our souls for the almighty dollar. Within a couple of years all football league teams had their shirts plastered with the name of the local builder or the nearest rubber factory.
Now yesterday I ended up having a chin-wag with a couple of our colonial cousins. The subject got around to football, something I hate talking to them about, but some of the points they made definitely caught my attention. and I'd be interested on your take on them.
These guys worked in marketing, and one thing the yanks know is how to make money. They even make fortunes on wars they lose. They were completely amazed that not one of the 15 or 16 league clubs in London had incorporated the name London into their name. I know sweet fanny about marketing but I have to admit their argument was very persuasive.
1. Football has now become global. London and New York are the most famous cities. Even the Giants, Jets and Red Bulls use the name New York even though they play in New Jersey. Folks abroad would gravitate towards the name London.
2. They reinforced their arguement by explaining how the name Liverpool is so succesful abroad. People associate the city with the Beatles. No one outside England knows where Everton is, or which teams actually play in London.
Now I hope Selhurst never becomes full of tourists and as an old schooler I'd be the first one outside the Main Stand demonstrating if we ever changed our name, but do you think one of the London teams will take this path? To many it is a no brainer. I'm shocked none of the shysters over East London way haven't been looking into this. Or have they? Is their a law against incorporating the name London ?
Now yesterday I ended up having a chin-wag with a couple of our colonial cousins. The subject got around to football, something I hate talking to them about, but some of the points they made definitely caught my attention. and I'd be interested on your take on them.
These guys worked in marketing, and one thing the yanks know is how to make money. They even make fortunes on wars they lose. They were completely amazed that not one of the 15 or 16 league clubs in London had incorporated the name London into their name. I know sweet fanny about marketing but I have to admit their argument was very persuasive.
1. Football has now become global. London and New York are the most famous cities. Even the Giants, Jets and Red Bulls use the name New York even though they play in New Jersey. Folks abroad would gravitate towards the name London.
2. They reinforced their arguement by explaining how the name Liverpool is so succesful abroad. People associate the city with the Beatles. No one outside England knows where Everton is, or which teams actually play in London.
Now I hope Selhurst never becomes full of tourists and as an old schooler I'd be the first one outside the Main Stand demonstrating if we ever changed our name, but do you think one of the London teams will take this path? To many it is a no brainer. I'm shocked none of the shysters over East London way haven't been looking into this. Or have they? Is their a law against incorporating the name London ?
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