Who should have the most say on incoming transfer targets this window?

Not sure how to put up a poll, but feel free to add:

Assuming our scouting team led by Tim Coe puts players forward, who should decide which targets we go for?

1) Sporting Director- Doug Freedman
2) Coaching team- Roy Hodgson, Ray Lewington & Steven Reid
3) Owners- Steve Parish, Harris, Blitzer etc
4) Performance statistics team