Azus video card choice

I'm about to buy a new video card and feel the Azus will be the way to go, most reviews say they run cooler than other brands which is very important here. I also have an Azus MB, I know it shouldn't make a difference but matching hardware helps calm my OCD tendencies ;)



First choice is the: GTX760



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But the budget can stretch to the R9-280x



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The most taxing thing I run is BF4.



Your thoughts and if there is an altenative at comparable or lower price I'm interested.



Thanks