Is this the start of Amazons onslaught into the world of sport subscription tv ?
Tennis fans wanting to watch Andy Murray and Roger Federer on a regular basis through the season will have to pick up an Amazon subscription, after the US digital giant nabbed the UK rights to the ATP World Tour from Sky
The contract covers the ATP World Tour Masters 1000 and Masters 500 events from around the world, including tournaments in Monte Carlo, Madrid, Paris, Miami, Indian Wells and Shanghai.
The Recap: sign up for the best of the Guardian's sport coverage
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Amazon’s move is its first major live TV sports rights deal outside the US and potentially signals that an already competitive market could be about to heat up further, pitching deep-pocketed digital players against broadcasters.
Sky and BT are preparing to go to battle to renew their £5.14bn Premier League rights early next year, with both companies hoping for an end to rampant rights price inflation.
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Tennis fans wanting to watch Andy Murray and Roger Federer on a regular basis through the season will have to pick up an Amazon subscription, after the US digital giant nabbed the UK rights to the ATP World Tour from Sky
The contract covers the ATP World Tour Masters 1000 and Masters 500 events from around the world, including tournaments in Monte Carlo, Madrid, Paris, Miami, Indian Wells and Shanghai.
The Recap: sign up for the best of the Guardian's sport coverage
Read more
Amazon’s move is its first major live TV sports rights deal outside the US and potentially signals that an already competitive market could be about to heat up further, pitching deep-pocketed digital players against broadcasters.
Sky and BT are preparing to go to battle to renew their £5.14bn Premier League rights early next year, with both companies hoping for an end to rampant rights price inflation.
To view the link you have to Register or Login
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